It’s your turn to be a YouTuber!
University Social Responsibility
Jan 01, 2019
Small rural farmers in Alishan often encounter conflicts of being exploited by middlemen. Female farmers are particularly more vulnerable in their position in the supply chain. Therefore, we hope to use digital marketing tools to help Alishan farmers to build their brands. The main purpose of this project is to encourage students at CCU to develop the creativity and technological media capabilities to assist small farmers of the Alishan tribe, especially female farmers, to cultivate their ability to deal with digital technology tools. These new skills will empower female farmers to communicate with consumers, deliver the beauty of the tribe, and improve the economic development of the aboriginal tribe. Our students will receive relevant practical training from experienced practitioners. Professors from CCU will coach the students to participate in editorial meetings to improve their business knowledge and develop their ability to apply self-media. After the training, students will assist Alishan tribe female farmers to use images and narratives to create their unique tribe cultural stories, develop effective marketing strategies to sell their products, and contribute to the movement of product source transparency assurance. The public can trace the process of how farmers grow organic and healthy agricultural products at any time. This project not only enhances consumers' confidence to purchase safe products but also contributes to having more people understand the aboriginal culture of the Alishan Tsou in Taiwan through digital communication. Furthermore, this project will fulfil the university's social responsibilities by focusing on the perspective of tribal economy and cultural revival.
標籤：It’s your turn to be a YouTuber!
Phone：
05-272-0411#24600
Email：misicc@mis.ccu.edu.tw
Units：
College of Management
Organizer：
College of Management
相關社會實踐
University Social Responsibility
|
Jan 01, 2019
Self-help, Mutual Help, Help All and Non-discrimination: A Pilot Project on Building up a Happy Community with Ageing Friendly and Intergenerational Solidarity
The project takes students to places in the Shijiao Community, Shijiao Village, Zhongpu Township, Chiayi County, Shijiao Village, Shijiao Village, Donggang Community, Budai Town, Donggang Community. Teachers lead students into rural communities to plan for mutual solidarity between different generations in the experiential courses.
University Social Responsibility
|
Dec 01, 2019
Taiwan-India Innovation Living Lab on Bamboo Technology
SABF has signed an MOU with National Chung Cheng University, Taiwan for a strategic Collaboration agreement on 6th August 2019 the main purpose of this agreement is to enable and facilitate the development of education and innovation of bamboo and bamboo technology from Taiwan and India and also in South Asia.
